Fair Trading Coffee?

This is out of our usual topic, but I thought it was important enough to sway away from our lil Jacob and post. For all you 'fair trade' activists, Black Gold will be at the Arclight Hollywood between August 18-24, and will open in more theaters in September and October.

"Multinational coffee companies now rule our shopping malls and supermarkets and dominate the industry worth over $80 billion, making coffee the most valuable trading commodity in the world after oil.
But while we continue to pay for our lattes and cappuccinos, the price paid to coffee farmers remains so low that many have been forced to abandon their coffee fields."

At times we need to view the world in a different light, perhaps through our daily coffee cup - and see how the things that we love and enjoy can actually affect the lives of many millions of people in poorer countries around the world.